BekaertDeslee and CMC Textiles showcased their groundbreaking innovations, including the TERRA collection inspired by sustainability and comfort, along with innovative and sustainable technologies at the INDIA mattresstech expo.
BekaertDeslee, the world’s leading specialist in mattress textiles and sleep solutions, joined forces with CMC Textiles, the leader of yarn texturizing and mattress fabric manufacturing company based in India, to establish a strategic collaboration. The joint venture, formalized after two years of extensive talks, represents a significant milestone for both companies, positioning them as key players in the international mattress and bedding market.
The successful collaboration was kickstarted at the INDIA mattresstech expo held between February 22nd and February 25th in Bengaluru. The expo served as a platform for BekaertDeslee and CMC Textiles to present their innovative TERRA collection, inspired by sustainability and comfort, along with other revolutionary technologies. The fair was a perfect opportunity to connect with numerous national and international brands, key decision-makers, and potential new customers.
BekaertDeslee and CMC Textiles showcased their latest collection, TERRA: Roots of the Future. The collection draws inspiration from the beauty of the natural world and our deep connection to it. It redefines comfort and style, embodying a commitment to sustainability and a brighter future. Through innovative technologies and sustainable materials, this collection aims to minimize environmental impact, fostering a better tomorrow for generations to come.
To reinforce the companies’ core focus on sustainability, Demet Tunç, Executive Vice President & Chief Marketing Officer at BekaertDeslee, led an Expert Talk at the expo on February 24th, discussing “Innovation and Sustainability in mattress textiles.” The talk delved into their sustainability journey, highlighting their dedication to driving circular economy goals through sustainable products, recycling efforts, and responsible end-of-life management.
BekaertDeslee and CMC Textiles are constantly seeking innovation and collaboration to drive circular economy goals. Through sustainable products, recycling efforts, and responsible end-of-life management, they consistently raise industry standards.
As a testament to this idea, they introduced Camille, a revolutionary mattress cover with changeable top panels, utilizing cutting-edge textile tech tailored to personal needs. Camille stands out for sustainability, allowing top panel replacement instead of an entire mattress.
The innovation journey continues with ‘Purotex+,’ powered by HeiQ AllergenTech, a 100% biobased solution that reduces allergen exposure, including dust mites and pet allergens, thanks to active probiotics.
“We’re thrilled to have unveiled our latest innovations at the INDIA mattresstech expo. These groundbreaking products and technologies reflect our unwavering dedication to sustainability and innovation, setting new benchmarks for practices in the mattress industry,” says Demet Tunç, Executive Vice President & Chief Marketing Officer at BekaertDeslee.
The joint venture between BekaertDeslee and CMC Textiles is poised for success, with a shared vision of creating a world-class manufacturing facility. This collaboration not only signifies a strong partnership but also reinforces both companies’ commitment to global expansion and local market adaptation.
“Participating in the INDIA mattresstech expo alongside BekaertDeslee has been an incredible platform to showcase our collaborative innovations, highlighting the dynamic possibilities that arise from our strong joint venture,” expresses Mr Ajeet Yadav, CEO at CMC Textiles.
About BekaertDeslee
BekaertDeslee is the world’s leading specialist in the development and manufacturing of mattress textiles, mattress covers and on-trend sleep solutions with headquarters in Waregem, Belgium. BekaertDeslee develops stylish and smart mattress fabrics that will inspire, comfort, and protect you during the night. Our mattress textiles create the ideal environment for a blissful night’s rest! We are proudly part of Haniel, a Duisburg-based group of companies. We employ +4000 people in 27 business locations in 19 countries. BekaertDeslee is always close to you!
About CMC
Established in 1999 in the union territory of Daman and Diu, CMC Textiles is one of India’s leading manufacturers and exporters of yarn and textiles with applications across various industries. With growing focus on mattress and mattress related products, CMC has significant product innovations to its accord. Its vast experience and client base across geographies has led the company to develop extensive operational know-how. Catering to clients across the organized and unorganized sector has enabled CMC to develop a substantial understanding of the Indian industry and its nuances at the ground level.
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